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Growth Marketing Manager
About the role:
The Growth Marketing Manager role will take ownership of our acquisition marketing strategy and processes, build tailored prospect journeys and contribute to the development of an integrated and scalable go-to-market strategy. Reporting to the Head of Marketing, CX & Corporate Communications, this is an exciting role for an energetic and results-driven marketer that will provide the right candidate an opportunity be part of an amazing transformation. You are a confident and proactive self-starter with a passion for learning, problem solving, and making data-driven decisions. You’re always accountable for your actions, you never give up, and you strive to find the best outcomes – identifying solutions rather than dwelling on problems. To be successful in this role you will be a strong team player, enjoy working closely with commercial functions to craft and deploy strategic account-based marketing and demand generation programs, have an obsession for capturing, nurturing and converting high-quality leads, show an absolute commitment to the delivery of effective multi-channel campaigns and thrive in a fast-paced, dynamic environment where no two days are the same.
About us:
Making a meaningful difference with mission-critical software that empowers communities to thrive.
ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer’s diverse problems – supporting multiple businesses across a variety of markets to be ready for anything.
We’re an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can’t be found in any other company.
It’s
an inclusive environment where there is no place for politics, where we get our
heads together to solve the problems that really matter to our customers, and
where we always stay focused on our north star – the communities we serve, and
society at large.
Using your expertise, you will assist with scope requirements, field design documentation, and change request testing. You will also act as an “expert” product resource for customers and will be expected to communicate and prioritise customer requirements to other areas of the business. A focal point of your role involves optimising overall efficiency and performance by identifying opportunities to enhance internal processes.
Key Responsibilities:
• Maintain strong lead processes, tracking metrics and pipeline operations including, but not limited to, lead scoring, reporting touchpoints and sales cycle touchpoints.
• Optimisation of marketing automation, CRM and Google Analytics processes to track and manage leads and overall campaign effectiveness.
• Identify opportunities for new and different segmentation criteria based on audience behaviours and persona characteristics.
• Track, measure and report on campaign activities and performance, including identifying opportunities to improve and scale in real-time.
• Frequently analyse automation results to optimise our efforts and drive higher conversion from open/click-through to acquisition and retention.
• Work closely with the wider marketing team to ensure all initiatives meet broader CX, brand and marketing team objectives.
Skills required:
Pragmatic, data-driven approach to campaign development and a strong understanding of the marketing funnel and conversion optimisation.
• Outstanding analytical and reporting skills, working with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
• Demonstrated experience utilising and optimising marketing automation tools including CRM, Google Ads, Google Analytics and paid social. 3. Experience
• Minimum 4-6 years’ experience in B2B marketing, ideally within the technology or education sector.
• Track record of creating successful lead gen and/or go-to-market campaigns.
• Strong experience collaborating across technical and non-technical teams
Why you should become a ReadyTecher:
ReadyTech is committed to seeing things through each other's eyes. We invest deeply in relationships by offering positivity, fairness and empathy in every interaction and love that everyone is different. We're proud to be an equal opportunity employer that celebrates our diversity of race, beliefs, sexual orientations, gender identities, age, disability status, marital status and more - so that every single one of us can feel like we belong.
As part of our commitment to ensuring a safe and secure working environment for all employees and in compliance with Australian regulations, please note that if selected for this role, you will be required to complete a comprehensive police check and an Australian working rights check. Should you have any questions or concerns regarding these requirements, please feel free to contact us.
So, if you are ready for anything, please apply today. Please note that if your application is progressed to the next stage, we will send you some testing to complete as part of your application as we have found this helps us to quickly identify potential ReadyTechers!